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Exam Code: C2080-470
Exam Name: IBM Unica Campaign V8.5
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C2080-470 Actual Test Total Q&A: 108 Questions and Answers
Last Update: 2014-04-12

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Exam Code: C4090-454
Exam Name: IBM High-End Tape Technical Solutions V7
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Exam Code: M2070-640
Exam Name: IBM Enterprise Content Management Sales Mastery Test v2
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NO.1 The custom macro has been configured to select on "audience id" and a return value. When this custom
macro is executed an error is received. What could cause this problem?
A. There are user variables used in the custom macro.
B. The Expression Type is configured incorrectly for the custom macro.
C. The custom macro is the same as one of the Campaign built-in macros.
D. The custom macro is too large for the fields in the temp table (<TempTable>).
Answer: B

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NO.2 A user would like to create a 10% holdout control group from a Cell which contains 1000 Audience IDs.
Which Unica Campaign flowchart process box is the BEST way to accomplish this?
A. Merge process
B. Sample process
C. Segment process
D. Snapshot process
Answer: B

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NO.3 A user is mapping a flat file into Unica Campaign. The user needs to ensure that the file ends with a:
A. tab.
B. comma.
C. closing bracket.
D. carriage return, line feed.
Answer: D

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NO.4 A user is trying to create RAW SQL in a Select process. "Select IDs with" is selected but when the user
clicks on the advanced button the "RAW SQL for Record Selection" check box is greyed out. What is the
user doing wrong?
A. The correct tables are not mapped in.
B. A SQL Custom Macro has not been created.
C. The Select process is in Point and Click mode.
D. Unica Campaign is not connected to the database.
Answer: C

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NO.5 A user is designing a Campaign flowchart. The user wants to retrieve and use a derived field which
was saved in a previous Campaign. Which of the steps below is correct to achieve this task?
A. The user cannot retrieve derived field expressions saved in other Campaigns.
B. Search the previous Campaign and copy the required derived field expression.
C. Retrieve the expression from the Stored Derived fields directory from the Options menu.
D. Retrieve the expression from the Stored Derived fields directory in a Select process box.
Answer: D

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NO.6 In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process
box. There is a requirement to segment and organize customers based on their income, which would
typically have the values "HIGH" for customers whose income is greater than 100000 and "LOW" for
customers whose income is less than or equal to 100000. This value needs to be output with the final
target list.
Ideally which step should be executed to get the task done?
A. Alter the table to add a new column with the required logic.
B. Create a Persistent Derived field with the logic : IF(Customer_Demographic_Info.Income >
100000,'HIGH','LOW').
C. Create a Strategic Segment with the logic : IF(Customer_Demographic_Info.Income >
100000,'HIGH','LOW').
D. Create a User Variable HIGH and LOW with the logic: IF(Customer_Demographic_Info.Income >
100000,'HIGH','LOW').
Answer: B

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NO.7 A specialist creates a numeric user variable called MinBalance and assigns an initial value of 100 to it.
The specialist wants the Select process to return all IDs where the mapped field AccountBalance is
greater than MinBalance. What is the correct syntax to use?
A. MinBalance < AccountBalance
B. AccountBalance > MinBalance
C. AccountBalance > UserVar.MinBalance
D. AccountBalance is GT than UserVar.MinBalance
Answer: C

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NO.8 A user needs to output data from a Unica Campaign flowchart and does not need to utilize the data
within the flowchart. This can be done by creating and outputting the data to a:
A. fact table.
B. general table.
C. dimension table.
D. base record table.
Answer: B

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